Bath remodeling · Elgin and Rockford
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Both companies together
Installed revenue by week
Jump into a company
Headline
Signed and installed by week
Funnel
How the funnel compares
Against benchmark black tick = his 2025 amber tick = peer or network
Marketing
Cost per sold job against target
Where the money goes
Cost per lead by channel
Backlog and crews
Backlog by week
Profit
EBITDA bridge
EBITDA % by month
Monthly, quarterly, annual
| Period | Installed | Gross margin | Marketing | Other costs | EBITDA | EBITDA % |
|---|
Headline
Signed and installed by week
Funnel
Service lines
Gross margin by line is the number that decides what this company becomes. A line that sells well and earns nothing is worse than a line that sells slowly and earns 45%. Give each line a full quarter before acting on its margin.
Installed revenue by line
Gross margin % by line amber rule = target
Line detail
| Service line | Signed | Installed | Sub cost | Materials | Gross margin | GM % | Target |
|---|
Marketing
Cost per sold job against target
Where the money goes
Cost per lead by channel
Backlog and delivery
Backlog by week
Profit
EBITDA bridge
EBITDA % by month
Monthly, quarterly, annual
| Period | Installed | Gross margin | Marketing | Other costs | EBITDA | EBITDA % |
|---|
Consolidated
Revenue split
Installed revenue by week
Side by side
| Measure | Five Star Bath | Builderada | Total |
|---|
Profit
EBITDA by month, both companies
Consolidated monthly, quarterly, annual
| Period | Installed | Gross margin | Marketing | Other costs | EBITDA | EBITDA % |
|---|
Saved
One entry per month, taken from the close. Marketing spend has to match the invoices, not the budget.
Saved